5 Reasons Winery Mailing Lists Fail Consumers
November 27, 2011 by adamjapko
Filed under Featured, Wine Marketing/Selling, Wine Tastings
Tweet Winery mailing lists live at the crossroads of privileged access and blind consumerism. High demand, limited release, and cult wines combined with unnavigable distribution challenges to spawn a “mailing list” culture that left some wineries with powerful sets of marketing and distribution crutches. At its most functional, direct to consumer marketing makes it easier [...]
Cazin and Williams Selyem Stretch Winemaking Boundaries
November 29, 2010 by adamjapko
Filed under Featured, Wine Reviews, Wine Values, WineZag
Tweet I had the chance to drink two utterly dissimilar styles of wine during Thanksgiving dinner; Cazin’s 2007 Cour-Cheverny Vendanges Manuelles ($15***) and Williams Selyem’s 2003 Forchini Vineyard Zinfandel ($40***). Both came from my wine cellar to serve as testimony to a nagging personal dilemma rooted in an evolving and schizophrenic palate. As full disclosure, my split wine [...]
Affordability and Value in Las Vegas’ Trophy Wine Jungle
April 3, 2010 by adamjapko
Filed under Featured, Restaurants, Wine Values, WineZag
Tweet I find it exhilarating digging through overpriced, top-heavy wine lists filled with $100-a-glass labels in search of affordability or value. I first remember getting that sensation 35 years ago, opening the Racing Form back in Brooklyn at Aqueduct Race Track looking for the day’s long shot. Garage sale hunters seem to chase a similar [...]





