Wine Industry, Consumers, and Social Media: A Brand Loyalty Conundrum

Tweet I am annoyed and conflicted sorting through the efficacy of social media deployment for wineries intending to build brand loyalty.   My visceral understanding of the raw marketing power unleashed by well deployed social media programs and a personal conviction that wine consumers ought to embrace brand/winery/vineyard/house styles and reject brand loyalty fuels my sloppy [...]

Leonetti Cellars Merlot Vertical Tasting: Proves Ageability and Quality

Tweet In the late 1980′s before the Walla Walla Valley appellation blossomed into more than 100 wineries farming over 1,800 acres of vineyards in a particularly dry region blessed with extended growing seasons, pioneers Gary Figgins and Rick Small slipped onto my developing list of world class winemakers.  I made sure their releases beat regular [...]