Social Wine Media as Emblem For Learning
December 24, 2009 by adamjapko
Filed under Featured, Top Wine & Food Experiences, Wine Media, WineZag
As the year closes I am momentarily preempting another wine ramble to share some experience and perspective that intersects both private and public realms, emerging as personally significant if not life changing. In this story is a life lesson about new experiences that are just around the corner and accessible to anyone; experiences that have the potential to become wholly meaningful, but can just as easily disguise [...]
Guest Post: Holiday Food and Wine Pairing in Arkansas
December 21, 2009 by adamjapko
Filed under Wine Reviews, Wine Values, WineZag
I was recently asked by the editors of At Home in Arkansas magazine (full disclosure: I have a business and financial relationship with the magazine) to participate in their guest blog holiday series by providing this guest post on wine and the holidays. The magazine is the leading home design and lifestyle magazine in that region, and [...]
Definitely Check Out Palate Press
October 19, 2009 by adamjapko
Filed under Top Wine & Food Experiences, Wine Geeks, Wine Media, Wine Reviews
via palatepress.com Palate Press launched last month and has been publishing a steady and significant volume of the most engaging wine writing anywhere. David Honig and William Tisherman have done an awesome job and I really enjoyed working with Tish on this piece about aging wine. Having a chance to run the piece through Tish [...]
On Generations of Wine Enthusiasts and Mid Year Thanks
October 15, 2009 by adamjapko
Filed under Uncategorized, Wine Business, Wine Geeks, Wine Industry, Wine Media, WineZag
With a dash of accomplishment, a gallon of surprise, and a full tank of humble pie it hit me that WineZag is now six months old. This project has surpassed my original expectations for social media immersion and continued promotion of wine as a lubricant for human connection without bias. Thanks to the thousands that visit every month and the [...]
A Road Side Bomb
October 5, 2009 by adamjapko
Filed under Wine Business, Wine Geeks, Wine Industry, Wine Media, Wine Reviews, WineZag
The Executive Wine Seminar‘s showcase of 2005 Bordeaux in New York City was arguably the most significant tasting event of last week. It combined three highlight characteristics including, Robert Parker’s customary attendance, some of the best wines from the heralded vintage, and the excellent organization and format that EWS founders Howard Kaplan and Robert Millman continue to orchestrate. Yet, with the signature effect of a roadside bomb intended for Parker’s motorcade, Tyler [...]
Can the Facebook Fan Page be a Valuable Time Investment?
September 6, 2009 by adamjapko
Filed under Wine Marketing/Selling, Wine Media, WineZag
I live in constant motion where maximum responsibility and activity levels turbo charge acuity of mind. I have a full time media career, an agenda of constant travel, a husband and father’s commitment to intense family connection, two homes to manage, a professional spouse with a medical career, a current kitchen remodel clanging away around me, morning exercise regimens, and the usual [...]
When Personal Views Trump Ethics
August 14, 2009 by adamjapko
Filed under Wine Media, WineZag
Adherence to journalism ethics taught to cub reporters since the earliest days of print media has become a tired and miscued distinction between good and bad wine writing. Like magicians coaxing their audiences to gaze in their eyes while nimble fingers craftily invert reality, professional writers and bloggers are distracted by an ethical divide as wine media and information sharing is being reshaped accross the social web. In between Anthony Dias [...]
Hello Facebook Goodbye Mailing List?
May 12, 2009 by adamjapko
Filed under Wine Business, Wine Geeks, Winery
Many limited production wineries use “the mailing list” as a marketing and loyalty program tool. I have watched with interest as wine drinkers sign up, remain on mailing lists, and continue to buy the wine in fear of lifetime banishment for passing up even one vintage’s allocation. Could that finally change? There are three good reasons to hang in with a winery’s [...]





